Industry News

Travelers are, in effect, running a small cold chain: medication, baby food, snacks and drinks have to stay cold across airport queues, cabin hours, layovers and long highway stretches, inside a bag that also has to behave as carry-on luggage and survive a car footwell.

A picnic is a small expedition with a happy ending: the food, the wine and the blanket all have to reach a meadow, a lakeshore or a quiet hilltop, usually a walk from the car, and arrive cold and intact.

​A festival cooler lives a different life than a campsite one: it spends the day shoulder-to-shoulder in a crowd, gets carried for hours on foot, slides through a bag check at the gate, and keeps a group's drinks cold from the opening act to the encore. ​

A hiking cooler is a different animal from a tote: it has to ride on the back for miles, hold cold through a long day in the sun, and carry food, drinks and gear without wrecking a shoulder.

​Outdoor events are where branded totes do real work — as vendor gear, sponsor giveaways or retail merchandise sold at the booth. Sealock builds these as private-label programs and, beyond color-and-logo work

​Sealock manufactures the customized cooler tote bags that promotional brands order as giveaways, corporate gifts, event swag and retail private label. A promotional tote is unusual among coolers: its real job is to carry a logo, so the print has to stay sharp, the color has to match a brand guide, and the build has to feel good enough that the recipient keeps using it.